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30 Day Social Media Calendar

It can be tough to come up with daily content for your social media efforts – especially if you’re managing accounts for multiple businesses. Many business owners feel the need to post promotion after promotion and news only relating to their business. A sound social media strategy, however, includes a healthy mix of different kinds of posts. That’s why we’ve pulled together a 30 day social media posting calendar. You can follow this calendar to a “T” or mix and match the types of posts that fit your needs.

  1. INSPIRATION Post inspiring images, quotes, and sayings. Consider using hashtags such as #MondayMotivation
  2. DEALS – Offer timely deals for your business around current events and holidays.
  3. QUESTION OF THE DAY – Ask your followers for their opinions on their industry, your industry, or just something fun.
  4. RELEVANT CONTENT – Link to articles from reputable sources and relevant bloggers.
  5. CURRENT EVENTS – Humanize your brand by posting about current events, holiday’s, etc.
  6. SWEEPSTAKES – Give your followers the ability to win something by running a contest or sweepstakes.
  7. YOUR BLOG POSTS – Link to your newest blog posts each time you log an entry.
  8. INFO-GRAPHICS – Informative, image-driven graphics relating to your industry.
  9. INSIDE LOOK – Give a peek inside your business with an image of your workspace or project.
  10. PRODUCTS & SERVICES Post about the products and services you offer.
  11. CROSS PROMOTE – Does one of your other social networks need love? Promote it on the others!
  12. POSITIVE REVIEWS Highlight any positive reviews and testimonials written about your business.
  13. GIVEAWAYS – Give away prizes in exchange for likes, follows, and engagement.
  14. LIFE HACKS – Got a time-saving tip online or life tip? Share it with your followers!
  15. GAMES / PUZZLES – Post a caption this photo challenge, riddles, and other fun, engaging games.
  16. EVENTS – Post about your digital events – like webinars, and in-person happenings.
  17. MEMES – Look up and share memes – especially if they relate to your industry.
  18. CALLS TO ACTION Ask your followers to sign up for your email list, check out new products, and more!
  19. ANNOUNCEMENTS – Post about new launches, news, and updates about you and your business.
  20. TUTORIALS – Provide educational tutorials to help your followers achieve their goals.
  21. HASHTAG TRENDS – Find and leverage the latest hashtags like #ThursdayThought and #FollowFriday
  22. GIFS & VIDEO – Share funny or inspirational videos and animated GIF’s.
  23. BRANDED GRAPHICS – Create visually appealing imagery with your brand on it.
  24. ENCOURAGEMENT – Sometimes everyone needs a little boost. Encourage your followers!
  25. SURVEYS – Ask for input about your business, industry, and more.
  26. SHARE A STORY – Sometimes a personal or retold story is too good not to share.
  27. HOLIDAYS Did you know that there’s literally a holiday every single day of the year?
  28. IN THE NEWS – Share news coverage about your business or industry.
  29. INFLUENCERS – Did someone in your industry make a big announcement? Share it!
  30. RE-USE OLDER CONTENT – Repost any content that you used in months past.

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